Have you ever wondered how we decide on our different label designs for each of our new Single Origin coffees?

We've recently evolved our approach to our label art. While we have always intuitively matched our artwork design to the character of the accompanying coffee, our goal was to start to "codify" this process. With our new system we aim to better visually organize our coffees, and to help signal to our customers what to expect in the cup without being too prescriptive. Below is the result — take a look and let us know what you think!


APPROACH

'A COLOUR IS ALMOST NEVER SEEN AS IT REALLY IS.'

JOSEF ALBERS
BAUHAUS ARTIST & EDUCATOR

At Detour we believe that taste, like colour is a relative medium– perception is always altered by what surrounds it. The flavours of coffee are shaped by the complex interactions of sweetness, acidity, texture and bitterness on the palate.

Inspired by Josef Albers, we see colour theory as a fitting analogy for the nuances of coffee tasting. With our Single Origin label artwork, we use colours, shapes and their interrelation to communicate the complex, multi-sensorial experience of a coffee.


COLOUR


SHAPES


HOW IT WORKS

For fans of Detour's label artwork, we also sell limited edition Risograph prints of some our favourites. You can check out our "Tasting Art" prints in our store.