Have you ever wondered how we decide on our different label designs for each of our new Single Origin coffees?
We've recently evolved our approach to our label art. While we have always intuitively matched our artwork design to the character of the accompanying coffee, our goal was to start to "codify" this process. With our new system we aim to better visually organize our coffees, and to help signal to our customers what to expect in the cup without being too prescriptive. Below is the result — take a look and let us know what you think!