New digs for our coffee? You bet.
We have been working with the amazing team of Marco and Anne at Studio Ours who have come up with something unique, thoughtful and that looks awesome on the shelf. Perfectly suited for our coffees.
We started our redesign after realizing we needed to evolve from a paper bag to something that would keep our coffees tasting better longer. A sealed bag with a one-way valve really extends the peak taste of our coffee.
It's been an amazing process, long and often frustrating when we were often told that we couldn't do what we wanted. We politely said we wanted to anyway and in the end we got our way on almost everything. It caused delays, it kept us up at night and it stressed our production team out constantly. But we're glad we pushed forward because we're so, so happy with the end result.
In the end, they not only look better but the coffee will taste fresher, longer. The bag also has a wider opening so it's easier to get to the coffee.
And finally, we've organized the information on the bag to make it really easy to get the information you need.
You can find the bags all around Canada and sometime even the USA. Hopefully they catch your eye before you even realize what it is. ;)